Adobe Indesign CC
Adobe Illustrator CC
Adobe After Effects CC
Maxon Cinema4D R17
Mountain Dew: Camo Collective @ Complexcon
For the very first ComplexCon, Mountain Dew wanted to create a futuristic installation that celebrated one of the oldest icons in streetwear: Camo. Our team, restricted by vertical space, horizontal space, and budget, came up with the idea of using shipping containers to our enclosed environment. On the inside, guests toured a museum exhibition of the history and various uses of Camo throughout history. Next, guests got to keep their clothes on for an AR dressing room. The guests were shown what they would look like in VFILES exclusive Mountain Dew Camo prints. The AR display prompted guests to pose for a series of 3D captures. Then, each guest got to see a algorithmically generated music video starring themselves! See how it all came together in the video below.
My Role: Experience Design, Concepting, Creative Pitch, Graphic Assets, 2D Animation, 3D Renders, and UX/UI
Direct Client: PEPSICO Creator Company: dotdotdash Creative Director: Billy Vinton Producer/Drafting: Jessey Zepeda Art: Damien Gilley Technical Director: Nathan Jenkins Project Manager:Erik Sterpa Programmers: Matt Wymore, Zack Krausnick